Vidatec
Vidatec is a leading Scottish software and app development company, known for creating digital products that improve wellbeing, enhance experiences, and help organisations connect more meaningfully with the people they serve. Their work spans health, wellness, employee engagement, and enterprise solutions — all with a strong focus on human-centred design.
We support Vidatec as a Fractional Marketing Director, working across all areas of marketing to give the team strategic direction, clarity, and consistent momentum. This includes leading on marketing strategy, overseeing social media, coordinating events, managing PR and communications, and guiding SEO and digital performance.
Our role sits at the intersection of leadership and delivery — bringing big-picture thinking, day-to-day support, and the hands-on expertise needed to help Vidatec show up confidently in a competitive digital landscape.
By embedding ourselves into the team, we ensure Vidatec’s story is told clearly, consistently, and in a way that reflects the impact of their work — both now and as they continue to grow.
The results:
43% increase in engagement across LinkedIn in the first 3 months
23% increase in followers (and growing steadily each week)
4x more comments and shares on people- and purpose-led posts
A brand presence that now matches the quality of their work
Feedback
"Manchego Creative brought clarity and direction to our marketing strategy when we needed it most. They asked the right questions, challenged our thinking in all the right ways, and helped us shape a strategy that felt both ambitious and achievable. Their support gave us the confidence to move forward with purpose – and the results speak for themselves"
Nick Welch | CTO