Social Media Strategy

Every great social presence starts with a clear, confident strategy, one that’s rooted in your story, your goals, and your audience.

At Manchego Creative, we help service-based businesses build social media strategies that go beyond “what to post.” We focus on why you’re posting, who you’re speaking to, and how your content can make an impact.

If you’re tired of posting without purpose or struggling to keep up with ever-changing trends, our story-led approach will help you show up online with clarity, consistency, and confidence.

Strategy With Substance

Forget cookie-cutter content plans and one-size-fits-all advice. Your business is unique, your strategy should be too.

We take the time to understand your brand personality, goals, and ideal clients, then create a social media strategy that feels authentic and aligned.

Our process includes:

  • Discovery & Research: Getting to know your business, voice, and audience.

  • Content Pillars: Defining key themes and topics that build connection and authority.

  • Story Framework: Crafting narratives that make your brand relatable and memorable.

  • Platform Insights: Understanding what works best for your brand across different platforms.

The result? A content compass — a clear, practical plan that keeps your messaging consistent, your visuals cohesive, and your audience engaged.

Person attaching sticky notes to a whiteboard with other notes already on it.

Clear Direction for Your Brand

With a well-defined strategy, showing up online stops feeling overwhelming and starts feeling intentional.

You’ll know what to post, when to post, and why it matters — without second-guessing your approach.

We’ll guide you through:

  • Strategic content planning and scheduling

  • Tone of voice and messaging consistency

  • Platform-specific best practices

  • Metrics and insights that actually matter

Your strategy won’t just look good on paper, it’ll work hard for your business every day.

Let's Talk
Person working on a silver MacBook laptop at a desk with a green glass and a stack of magazines.

Built to Grow With You

Your business evolves, and your strategy should too. That’s why we design flexible, scalable plans that adapt as you do.

Whether you’re launching something new, growing your team, or pivoting your offer, we’ll make sure your strategy continues to support your goals and audience.

You’ll walk away with:

  • A clear social media roadmap

  • Actionable steps you can implement right away

  • Confidence in your content direction

  • Long-term clarity on your brand’s story online

Once you have your strategy in place, our Social Media Management service can bring it to life — keeping your content consistent, creative, and completely you.

Why It Works

Because we don’t do fluff, we do foundations.

We believe the best social media results come from authenticity, consistency, and storytelling. Every plan we create is designed to:

  • Strengthen your brand identity

  • Deepen connection with your audience

  • Support your wider marketing goals

  • Build credibility and trust over time

And if you’re not sure where to start or need a fresh set of eyes on your existing efforts, our Marketing Consultancy offers tailored advice and creative direction to help you move forward.

Ready to Build a Strategy That Works?

Let’s create a social media strategy that tells your story — with purpose, clarity, and confidence.

Get in touch with Manchego Creative to start your strategy today.

Get in Touch

Why brands hire Manchego Creative

  • "Manchego Creative brought clarity and direction to our marketing strategy when we needed it most. They asked the right questions, challenged our thinking in all the right ways, and helped us shape a strategy that felt both ambitious and achievable. Their support gave us the confidence to move forward with purpose – and the results speak for themselves"

    Nick Welch | Chief Technology Officer | VIDATEC

  • "Working with Manchego Creative was a game changer for our social content. They just got us – our brand, our tone, and what we were trying to say. It’s taken a huge pressure off our internal team and helped us show up more consistently and confidently online.”

    BRAND MANAGER | MARKETING COMMUNITY CLIENT

  • "We knew what we wanted to say, but had no idea how to say it online. Rebekah helped us find our voice, shape our story, and build a content plan that actually worked. The engagement we’ve seen since launching our new strategy has been incredible."

    CO-FOUNDER | B2B SERVICES CLIENT

  • "The best part about working with Manchego Creative is how easy they make everything. From idea to execution, they just get it – and they make us look good while doing it. Our socials have never felt more aligned with who we are as a brand and they totally take the hard work out of our hands "

    HEAD OF MARKETING | FINANCIAL SERVICES CLIENT